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About

Daniel Allen

Product Design Leader · Design Systems · Front-End Engineering

Product design leader with a decade-long foundation as a full-stack engineer, specializing in complex, data-heavy products. I eliminate the friction between design and engineering by designing and building in a single loop, delivering working prototypes rather than static mockups. Looking for a role with complex problems, true ownership, and direct impact on the work.

Daniel Allen in a navy t-shirt in front of shelves of plants and books

Experience

Censys

Sep 2025 to Present

Remote

Director of Product Design

Design lead for the Censys Internet Intelligence Platform ($63M ARR, growing 69% year over year), which unifies Attack Surface Management and Search into a single product built on the industry's largest Global Internet Map. I own design for the AI, data intelligence surfaces, enterprise readiness and lead three designers across the rest.

$63M
ARR platform
69%
growth year over year
84%
MAU growth on self-serve
3
designers led

  • Designed Censys Investigations, an agentic framework that makes senior-level investigation available to anyone on a security team. Users direct it at a problem; it runs hours of expert pivots across the Internet Map and returns cited evidence with the reproducible query behind every finding. Architected as an expanding skill set rather than a single feature.
  • Led the information architecture for unifying two mature products into one platform, folding ASM in as Exposure Management, making room for new lines like Supply Chain Intelligence, and reaching feature parity to retire the legacy Search product in September 2026.
  • Designed the self-serve growth surface end to end: unauthenticated platform preview, registration, Google Auth, credit UX, and auto-replenish. Self-serve revenue more than doubled and MAUs grew 84% across three quarters.
  • Owned the enterprise readiness suite that large security organizations require before they can buy: SCIM provisioning, MFA, audit logging, self-service account deletion, and role-aware insights.
  • Replaced the team's Figma workflow with an AI-driven pipeline: Lovable for low and mid-fidelity exploration, then Claude Design with custom skills and Claude Code to build against our design system, carrying an idea from discovery to near production-ready front-end code.
  • Led design direction for Censys Assistant, the platform's conversational AI layer, Reputation Score, Threat Actor Z-Score, Critical Infrastructure, Tracked Threats, and Investigation Manager. Set the approach and reviewed the craft; the team owned execution.
  • Grew the design function to four, established its critique and research practice, and coached the team to a first-place hackathon finish.

DNSFilter

Oct 2021 to Sep 2025

Remote

Director of User Experience (UX)

Hands-on design lead for a DNS security platform protecting 45,000+ organizations and resolving 200B queries daily, with a design team of two.

45,000+
organizations protected
200B
queries resolved daily
41%
revenue growth in 2024
80
design system components

The Aspen Group (TAG)

Nov 2020 to Oct 2021

Chicago, IL (Hybrid Remote)

Senior Director of User Experience (UX)

Led design for the patient experience across four brands in a national healthcare group serving millions of patients a year: Aspen Dental, Motto Clear Aligners, ClearChoice, and Chapter Aesthetic Studio.

4
brands
60% to 99%
financing approval rate
3 to 20
lender options
Millions
of patients a year

Hitachi Solutions

Feb 2018 to Nov 2020

Remote

Director of UX & Application Innovation

Founded and led Hitachi's North American UX practice from zero to a team of six, winning and delivering custom software engagements across healthcare, insurance, manufacturing, and financial services.

6
practice team, founded from zero
15+
engagements delivered
60 to 80%
billable while leading
4
industries

Paylocity

Jan 2015 to Feb 2018

Schaumburg, IL (Hybrid Remote)

UX Lead

Previously UX Developer and Senior Full-Stack Developer

Joined a newly public HCM company as a full-stack engineer and was recruited onto the central UX team, which grew from 20 to 30 as the business scaled from mid-size to enterprise.

20
product teams on Citrus
20 to 30
UX team growth
3
products shipped end to end

Earlier

  • Senior .NET DeveloperFanatics Inc. · Apr 2014 to Jan 2015 · Deerfield, IL
  • Web DeveloperMillennium Information Services · Mar 2012 to Apr 2014 · Itasca, IL
  • Associate Software EngineerArc Worldwide / Leo Burnett · Feb 2011 to Mar 2012 · Chicago, IL
  • FounderApex Webz · Feb 2008 to Jun 2010 · Milwaukee, WI
  • Software EngineerAmerican Concrete Pavement Association · Jun 2006 to Feb 2011 · Rosemont, IL (part-time through university)

A decade building production software before moving into design, including the design system behind Fanatics' internal tooling.

Skills

Design
Claude DesignLovableFigmadesign systemsdesign tokensatomic designprototyping
Engineering
Claude CodeCursorReactNext.jsTypeScriptTailwind CSSshadcn/uiNode.jsPostgreSQLGraphQLREST
AI Practice
ClaudeGeminiChatGPTn8nagent design and evaluationworkflow integrationprompt and context design
Research & Product Analytics
PendoCannyUserTestingUserZoomMazeHotjarcontinuous discoveryusability testing
Industries
HealthcareCybersecurityInsuranceFinancial ServicesHuman Capital ManagementManufacturingeCommerce

Education

  • MBA, Information Systems

    Roosevelt University, Schaumburg, IL

  • BS, Management Information Systems

    University of Wisconsin, Milwaukee

Recognition

  • G2 Best Usability Award, DNSFilter, won while leading UX
  • AI Champion Award, DNSFilter Unleashing Innovation Hackathon
  • Panelist, Scaling UX in the Enterprise, IxDA
  • Design Sprint Master Class Certification, AJ&Smart
Pixel-art Daniel in a cyberpunk jacket inside a neon cyan ring

Off the clock

The person behind the work

The pages above cover what I do. This one covers who I am when I am not doing it.